Seasons52 SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 591
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SWOT Analysis of Seasons52 with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Seasons52

Parent Company

Darden Restaurants, Inc.

Category

Casual dining

Sector

Restaurants

Tagline/ Slogan

Come see what’s fresh today

USP

Seasonal menu

STP

Segment

People looking for sophisticated dining experience

Target Group

Middle income urban families and couples

Positioning

Seasonally inspired menu in a sophisticated atmosphere

SWOT Analysis

Strengths

1. Innovative new brand concept
2. Seasonally relevant and changing menu
3. Award winning international wine list
4. Low calorie options attract healthy customers

5. Use of fresh ingredients shows good hygiene levels

6. Experienced sommeliers and waiters

Weaknesses

1. Despite good quality, overall brand awareness is restricted
2. Less market share and high brand switching as low differentiation
3. Innovative new concept needs to be advertised more

Opportunities

1. Expand into more states; at least one restaurant per state
2. More promotional offers to attract customers
3. Offer live music and entertainment to waiting guests

Threats

1. Struggling economy might limit buying power of consumers
2. Concept can easily be copied by other restaurant chains
3. No signature dishes that are available all the time

Competition

Competitors

1. Olive Garden
2. Red Lobster
3. The Capital Grille

 

 


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