Skyline Chili SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1101
Advertisements

SWOT Analysis of Skyline Chili with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Skyline Chili

Parent Company

Skyline Chili, Inc.

Category

Chili restaurants

Sector

Restaurants

Tagline/ Slogan

Feeling good, It’s Skyline Time

USP

Cincinnati style chilli

STP

Segment

Chilli sauce lovers

Target Group

Lower-middle income families

Positioning

Authentic Greek restaurant with family friendly atmosphere

SWOT Analysis

Strengths

1. Official chili of many local professional sports teams and venues
2. Different from regular chilli
3. Secret family recipe that remains a trade secret
4. Authentic Greek cuisine

5. 120+ restaurants in a few states across the US

6. High brand recall in Ohio state

Weaknesses

1. Menu needs to be updated
2. Limited geographic reach means less market share
3. Less brand awareness due to weak online presence

Opportunities

1. Expand beyond existing states to metro cities
2. Advertise on print and TV emphasizing legacy of the brand
3. Introduce contemporary dishes to the menu

Threats

1. Price competition from chain restaurants
2. Changing consumer tastes might not connect with an age old recipe
3. Chili being perceived as an unhealthy sauce

Competition

Competitors

1. Chili’s
2.TGI Friday’s
3. Gold Star Chili

 


Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.