Green Mill SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 816
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SWOT Analysis of Green Mill with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Green Mill

Parent Company

Privately owned by Paul Dzubnar

Category

Pizza chain

Sector

Restaurants

Tagline/ Slogan

Minnesota’s most awarded pizza

USP

Chicago style deep dish pizza

STP

Segment

Pizza lovers

Target Group

Middle income group in Minnesota and Wisconsin

Positioning

Local pizza restaurant and bar for American Northerners

SWOT Analysis

Strengths

1. Winner of multiple awards in the state of Minnesota for their pizzas
2. Locally sourced fresh ingredients
3. Dishes made from scratch everyday
4. Advertise on local television

5. Combination of classic and exclusive dishes

6. Kids and family friendly atmosphere and menu

Weaknesses

1. Prices are on the higher side means less customers
2. Known primarily for pizzas and there is no differentiation

3. Brand awareness is quite less compared to big food chains

Opportunities

1. Open more branches in surrounding states
2. Increase use of social media
3. More happy hours to attract price sensitive customers

Threats

1. Competition from nationwide pizza chains
2. High operational costs from using fresh ingredients
3. Lack of healthy options on the menu

Competition

Competitors

1. Pizza Hut
2. Casey's Carry Out Pizza
3. Papa Murphy's Take 'n' Bake Pizza

 

The table above concludes the Green Mill SWOT analysis along with its marketing strategy and brand parameters.

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