The Old Spaghetti Factory SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1031
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SWOT Analysis of The Old Spaghetti Factory with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

The Old Spaghetti Factory

Parent Company

OSF International

Category

Italian Style chain

Sector

Restaurants

Tagline/ Slogan

The complete Meal since 1969

USP

Old style decor

STP

Segment

Italian food lovers

Target Group

Lower-Middle income groups across ages

Positioning

Family owned restaurant in a unique setting

SWOT Analysis

Strengths

1. Unique décor; Signature streetcar in middle of the restaurant
2. Age old brand; high brand recognition
3. Exclusive kids and senior menu
4. Gluten free menu is a good option for customers
5. Family owned small restaurant feel
6. Strong online presence adds value

Weaknesses

1. Low brand recall
2. Revenues are lower than global food chains

Opportunities

1. Advertise on television and social media
2. Contribute to the community to improve brand image
3. Increase number of locations in all states

Threats

1. Changing preferences of consumers towards Italian food
2. Competition from generic Italian restaurant chains
3. No strong differentiator apart from decor

Competition

Competitors

1. Olive Garden
2. Maggiano’s Little Italy
3. Romano’s Macaroni Grill

 

 


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