The Old Spaghetti Factory SWOT Analysis, USP & Competitors
Posted in Food & Beverages, Total Reads: 1198
SWOT Analysis of The Old Spaghetti Factory with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
The Old Spaghetti Factory
Italian Style chain
The complete Meal since 1969
Old style decor
Italian food lovers
Lower-Middle income groups across ages
Family owned restaurant in a unique setting
1. Unique décor; Signature streetcar in middle of the restaurant 2. Age old brand; high brand recognition 3. Exclusive kids and senior menu 4. Gluten free menu is a good option for customers 5. Family owned small restaurant feel 6. Strong online presence adds value
1. Low brand recall 2. Revenues are lower than global food chains
1. Advertise on television and social media 2. Contribute to the community to improve brand image 3. Increase number of locations in all states
1. Changing preferences of consumers towards Italian food 2. Competition from generic Italian restaurant chains 3. No strong differentiator apart from decor
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