Spicy Pickle SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 2379
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SWOT Analysis of Spicy Pickle with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Spicy Pickle

Parent Company

Cibus

Category

Fast casual dining

Sector

Restaurants

Tagline/ Slogan

-

USP

Specialty Panini sandwiches

STP

Segment

Sandwich and pizza enthusiasts

Target Group

Lower-Middle income customers of all age groups

Positioning

Fast casual sandwich shop and pizza place

SWOT Analysis

Strengths

1. Gourmet Panini and other signature sandwiches
2. Properly follows Fast Casual mode of dining
3. Friendly and prompt service
4. Awarded fastest growing restaurant chain multiple times

5. Strong online presence is an added advantage

6. Entrepreneurial culture of the founders

Weaknesses

1. Limited range in pizzas and other dishes
2. New entrant in the market hence less market penetration
3. No media presence is serious concern
4. Only in a few locations spread throughout the USA

Opportunities

1. Introduce gluten free menu
2. Establish presence in one region of the country
3. Use spicy pickles as USP

Threats

1. Straddled positioning between pizza place and sandwich shop
2. Highly competitive category
3. Rising health consciousness of customers

Competition

Competitors

1. Subway
2. Quiznos
3. Blimpie’s

 


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