Taco Mayo SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1197
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SWOT Analysis of Taco Mayo with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Taco Mayo

Parent Company

Taco Mayo Franchise Systems, Inc

Category

Mexican-American fast food chain

Sector

Restaurants

Tagline/ Slogan

An Attitude for Great Mexican Food

USP

Quality Tex-Mex cuisine

STP

Segment

Mexican food enthusiasts

Target Group

Lower-Middle income group in Oklahoma and surrounding states

Positioning

Fresh quality Tex-Mex food fast food style

SWOT Analysis

Strengths

1. Strong entrepreneurial culture of founders
2. High customer retention due to many initiatives
3. Strong presence in state of Oklahoma and having 80+ locations
4. Provide nutritional information on menu

5. Creative TV advertisements

6. Affordable value meals and also high quality

Weaknesses

1. Very weak online presence
2. Concentrated in few states in USA is a concern

3. Compared to big food chains, less revenues and low market share

Opportunities

1. Introduce signature dishes exclusive to Taco Mayo
2. Customize menu to local tastes
3. Effective use of social media can improve brand recognition

Threats

1. Highly competitive category
2. No strong USP or differentiating factor
3. Perception of Tex-Mex as unhealthy cheap food

Competition

Competitors

1. Chiptole
2. Del Taco
3. Taco Bell

 

The table above concludes the Taco Mayo SWOT analysis along with its marketing strategy and brand parameters.

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