Boost Juice Bars SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 6837

SWOT Analysis of Boost Juice Bars with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Boost Juice Bars

Parent Company

Boost Juice Bars


Food & Beverage



Tagline/ Slogan

It’s amazing something so healthy can taste SOOO good


The great guilt free fruit energy boost



Normal households market segment super market

Target Group

Young teenagers who want a healthy diet


Guilt free fruit energy boost

SWOT Analysis


1.Innovative product concepts and service offerings
2. Franchise system they employ to expand its shops
3. Strong brand recognition and name in Australia

4. Strong focus on promotion and advertising campaign

5. High customer loyalty as it is very popular amongst its user base

6. Strong ability to engage with customers

7. Strong financial resources back up

8. The brand has expanded its operations in over 15 countries


1. Heavy focus on promotional activities for which the marketing cost may be too

2. The brand is yet to establish itself in the global markets

3. Sales drops significantly in winter season


1. Target the emerging Asian market

2. More advertising and marketing through TVCs, print and online media
3. No strong direct competitors yet


1. Intense competition will reduce market share and affect business

2. Increasing costs of raw materials

3. Fluctuating govt policies and global currencies can adversely affect operations



1. Viva chain

2. Starbucks
3. Pulp Juice


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