Boost Juice Bars SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 7335
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SWOT Analysis of Boost Juice Bars with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Boost Juice Bars

Parent Company

Boost Juice Bars

Category

Food & Beverage

Sector

Retail

Tagline/ Slogan

It’s amazing something so healthy can taste SOOO good

USP

The great guilt free fruit energy boost

STP

Segment

Normal households market segment super market

Target Group

Young teenagers who want a healthy diet

Positioning

Guilt free fruit energy boost

SWOT Analysis

Strengths

1.Innovative product concepts and service offerings
2. Franchise system they employ to expand its shops
3. Strong brand recognition and name in Australia

4. Strong focus on promotion and advertising campaign

5. High customer loyalty as it is very popular amongst its user base

6. Strong ability to engage with customers

7. Strong financial resources back up

8. The brand has expanded its operations in over 15 countries

Weaknesses

1. Heavy focus on promotional activities for which the marketing cost may be too

2. The brand is yet to establish itself in the global markets

3. Sales drops significantly in winter season

Opportunities

1. Target the emerging Asian market

2. More advertising and marketing through TVCs, print and online media
3. No strong direct competitors yet

Threats

1. Intense competition will reduce market share and affect business

2. Increasing costs of raw materials

3. Fluctuating govt policies and global currencies can adversely affect operations

Competition

Competitors

1. Viva chain

2. Starbucks
3. Pulp Juice



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