A & W’s Restaurants SWOT Analysis, USP & Competitors
Posted in Food & Beverages, Total Reads: 2333
SWOT Analysis of A & W’s Restaurants with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
A & W’s Restaurants
A Great American Brand LLC
Food and Beverages
All American Food
Famous for its Root Beer
People who eat out regularly / occasionally
Baby boomer generation, the next generation – kids of baby boomers
fast food restaurant
1. Nation's first system of franchise roadside restaurants 2. Legacy Brand familiar to most Americans (baby boomer generation) 3. Well known for Root Beer – first product 4. Well known USP of being a drive-in format fast food restaurant
5. It has over 1200 restaurants spread globally spread across 10 countries
1. No longer a drive –in format – for which it was well known 2. Spin off from Yum Brands-transition issues & data analysis problems
1.Generate greater sales among the youth 2.Geographical Expansion beyond North America 3.Increasing focus on health awareness– develop healthy food options
1.Highly fragmented category - stiff competition from small outlets 2.Consumer attitude shift towards healthy food 3.Higher marketing spends by competitors such as McDonalds
1. McDonalds 2. Taco Bell 3. Burger King Worldwide, Inc.
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