Black Angus Steakhouse SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 800
Advertisements

SWOT Analysis of Black Angus Steakhouse with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Black Angus Steakhouse

Parent Company

Versa Capital Management

Category

Restaurants

Sector

Food and Beverages

Tagline/ Slogan

Steaks, the Black Angus Way

USP

Specializes in steaks

STP

Segment

People who enjoy cuisine meals

Target Group

Customers who have a taste for steak and strong flavored food

Positioning

a steakhouse serving great steak in a comfortable setting

SWOT Analysis

Strengths

1. Unique Steak menu which sets it apart from other steakhouses

2. Remodeled to include a sports bar ambience for sport lovers
3. Comfortable Seating which gives it a competitive edge.
4. Smaller Portions of Food at lower price points – increase in volumes

5. Presence across various states in the US

Weaknesses

1. Limited branding and marketing compared to large global players
2. Huge financial losses and filing for bankruptcy affected brand image

Opportunities

1. Expansion by no. of stores – current presence 40+ stores
2. Can expand into other geographies – emerging markets
3. Expansion of Offerings can help boost the market

Threats

1. Small, standalone – “no frills” steak houses are still popular
2. Franchise model may lead to dilution of service / customer

3. Competitor aggressiveness can affect growth of the brand

Competition

Competitors

1. Brinker International, Inc.
2. OSI Restaurant Partners, LLC
3. Real Mex Restaurants, Inc.



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.