Boston Market SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 803
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SWOT Analysis of Boston Market with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Boston Market

Parent Company

Sun Capital Partners Inc

Category

Restaurants

Sector

Food and Beverages

Tagline/ Slogan

Home Style Meals

USP

Rotisserie Chicken

STP

Segment

Age, income, demographics

Target Group

Working families who didn’t have time to cook lengthy meals

Positioning

Home cooked delicious food

SWOT Analysis

Strengths

1. Rotisserie chicken is appreciated by millions of people

2. A menu that changes according to trends
3. Global presence adds to the exposure and experience
4. Variety of offerings served by a team of over 14000 employees in the organisation

5. Has its presence at over 450+ locations

Weaknesses

1. Has a bad history of bankruptcy which affected its image
2. Despite being a popular brand in US, its global appeal is restricted as compared to large players

Opportunities

1. Can improvise their structure to reduce waiting time
2. Taken over by Sun Capital is helping them overcome bankruptcy

3. Global expansion and tie-ups with international chains to boost business reach

Threats

1. Competition from restaurants and food chains
2. Frozen food category competition
3. Global presence might daunt their success

Competition

Competitors

1. Brinker International, Inc.
2. Applebee’s International, Inc.
3. Panera Bread Company



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