SWOT Analysis of Bennigan's with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Atalaya Capital Management
Food and Beverages
American Fare, Irish Hospitality
Chef driven food with Irish hospitality
Youngsters seeking Irish-pub theme based restaurants
Youth from upper class
A high energy, casual dining restaurant to meet friends and kick back for a while
1. Strong brand equity established over years 2. Offers a wide variety of American food and drinks 3. Flexible prototypes, legendary service and innovative food 4. Presence in over 40+ international locations, growing both domestically and internationally
1. High fat and high calorie content food, does not cater to health conscious segment 2. Financial crisis lead to many earlier stores being closed
1. Venture into new markets as the brand is being globally accepted
2. Expansion across geographies can boost business
3. More advertising and brand building can help reach out to newer customers
1. Multiple players catering to the same segment 2.Rapidly growing health conscious population 3. Unfavorable government conditions and rise in cost of raw materials
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