Buffalo Wild Wings SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 5332
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SWOT Analysis of Buffalo Wild Wings with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Buffalo Wild Wings

Parent Company

Buffalo Wild Wings

Category

Restaurant

Sector

Food and Beverages

Tagline/ Slogan

-

USP

Chicken wings with a variety of sauces

STP

Segment

Age, Income, Lifestyle, Personality

Target Group

Age group 12-65, middle and upper income group, sports enthusiasts

Positioning

A restaurant cum bar for sports enthusiasts

SWOT Analysis

Strengths

1. Unique sauces and seasonings
2. Association with sport ensures a frequent clientele
3. Strong brand equity in the U.S.
4. Customer experienced enhanced by offering live sports and special menus

5. Over 1000+ locations spread across the US

6. Promos, gift cards etc are value added services for customers

Weaknesses

1. High fat, high calorie food can turn off health conscious people
2. Reached a saturation in the U.S. can slowdown growth
3. Restrictive concept which appeals mostly to sports enthusiasts

Opportunities

1. Present only in the U.S. and Canada, possibility to explore new countries/markets
2. Introduce more variety on the menu
3. Focus on kids menu can also attract families with children

Threats

1. Change in lifestyle and attitude towards healthy and vegetarian food options
2. Strong presence of competition
3. Rising costs of raw materials and unfavorable govt policies can affect business operations

Competition

Competitors

1. Hooters
2. Fox and Hound
3.T.G.I.F



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