Buffalo Wild Wings SWOT Analysis
Buffalo Wild Wings is one of the leading brands in the food & beverages sector. Buffalo Wild Wings SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Buffalo Wild Wings:
Quick Glance:
Buffalo Wild Wings Strengths
- Unique sauces and seasonings
- Association with sport ensures a frequent clientele
- Strong brand equity in the U.S.
- Customer experienced enhanced by offering live sports and special menus
- Over 1000+ locations spread across the US
- Promos, gift cards etc are value added services for customers
Above are the strengths in the SWOT Analysis of Buffalo Wild Wings. The strengths of Buffalo Wild Wings looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Buffalo Wild Wings Weaknesses
- High fat, high calorie food can turn off health conscious people
- Reached a saturation in the U.S. can slowdown growth
- Restrictive concept which appeals mostly to sports enthusiasts
These were the weaknesses in the Buffalo Wild Wings SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Read more about Buffalo Wild Wings
Buffalo Wild Wings Opportunities
- Present only in the U.S. and Canada, possibility to explore new countries/markets
- Introduce more variety on the menu
- Focus on kids menu can also attract families with children
Above we covered the opportunities in Buffalo Wild Wings SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Buffalo Wild Wings Threats
- Change in lifestyle and attitude towards healthy and vegetarian food options
- Strong presence of competition
- Rising costs of raw materials and unfavorable govt policies can affect business operations
The threats in the SWOT Analysis of Buffalo Wild Wings are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Read Similar SWOT analysis
Hence this concludes the Buffalo Wild Wings SWOT analysis.
Continue reading more about the brand/company.
About Buffalo Wild Wings
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Buffalo Wild Wings Overview | |
|---|---|
| Parent Company |
Buffalo Wild Wings |
| Category |
Restaurant |
| Sector | |
| Tagline/ Slogan |
- |
| USP |
Chicken wings with a variety of sauces |
| Buffalo Wild Wings STP | |
| Segmentation |
Age, Income, Lifestyle, Personality |
| Target Market |
Age group 12-65, middle and upper income group, sports enthusiasts |
| Positioning |
A restaurant and bar for sports enthusiasts |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Buffalo Wild Wings. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
Continue Reading:
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute
