Camille's Sidewalk Cafe SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 499

SWOT Analysis of Camille's Sidewalk Cafe with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Camille's Sidewalk Cafe

Parent Company

Camille's Sidewalk Cafe




Food and Beverages

Tagline/ Slogan

Eat, relax and enjoy!


Healthful, fast casual food



Lifestyle, Income, Age

Target Group

Youth and middle age group from upper middle class, health conscious


Offers healthy food in a relaxing environment

SWOT Analysis


1.  A wide variety of food to choose from with a dedicated breakfast menu
2. Fresh alternative to fast food and customer experience of street cafes
3. Provides online ordering, home delivering and catering
4. The brand has its stores at over 30+ locations

5. Its menu is specializing in healthful, "fast casual" cuisine


1. Does not have strong brand visibility compared to global fast food giants
2. Low marketing and low market share means less profitability compared to big competitors


1. The concept has the potential to explore newer markets
2. Increasing a few menu offerings can attract more customers
3.More advertising and branding exercises needed to appeal to new customers


1. The variety and the mass appeal that fast food joints offer
2. Negative publicity due to closing down of many outlets
3. Vocal criticism and lawsuit over franchise rights



1. Delifrance
2.Dulce Cafe
3.Cafe Picnic


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