Camille's Sidewalk Cafe SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 522
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SWOT Analysis of Camille's Sidewalk Cafe with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Camille's Sidewalk Cafe

Parent Company

Camille's Sidewalk Cafe

Category

Restaurant

Sector

Food and Beverages

Tagline/ Slogan

Eat, relax and enjoy!

USP

Healthful, fast casual food

STP

Segment

Lifestyle, Income, Age

Target Group

Youth and middle age group from upper middle class, health conscious

Positioning

Offers healthy food in a relaxing environment

SWOT Analysis

Strengths

1.  A wide variety of food to choose from with a dedicated breakfast menu
2. Fresh alternative to fast food and customer experience of street cafes
3. Provides online ordering, home delivering and catering
4. The brand has its stores at over 30+ locations

5. Its menu is specializing in healthful, "fast casual" cuisine

Weaknesses

1. Does not have strong brand visibility compared to global fast food giants
2. Low marketing and low market share means less profitability compared to big competitors

Opportunities

1. The concept has the potential to explore newer markets
2. Increasing a few menu offerings can attract more customers
3.More advertising and branding exercises needed to appeal to new customers

Threats

1. The variety and the mass appeal that fast food joints offer
2. Negative publicity due to closing down of many outlets
3. Vocal criticism and lawsuit over franchise rights

Competition

Competitors

1. Delifrance
2.Dulce Cafe
3.Cafe Picnic



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