Carvel Ice Cream SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1130
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SWOT Analysis of Carvel Ice Cream with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Carvel Ice Cream

Parent Company

Focus Brands

Category

Restaurant

Sector

Food and Beverages

Tagline/ Slogan

America's freshest Ice cream

USP

Soft serve ice creams

STP

Segment

Children and people seeking icecream and cakes

Target Group

Children and youth

Positioning

Freshness

SWOT Analysis

Strengths

1. Low fat product range catering to the health conscious segment
2. Strong marketing campaigns, radio and television advertising
3. Continuous innovation in products
4. Strong brand name since its launch in 1934

5. Good product distribution and availability

6. Offering online order services is an added advantage of reaching out to customers

Weaknesses

1. No global presence despite being a strong player in USA
2. Fluctuations in demand based on seasons affects business operations

Opportunities

1. Move into other dairy products
2. Expand into other markets/countries
3.Sponsorhip and marketing at children events can propel business further

Threats

1.Recent spate of  cattle diseases and epidemics can harm business
2. Maintaining good quality and timely processes in perishable category is a challenge

3. Failure of distribution network or storage facilities can cause huge losses

Competition

Competitors

1. Ben and Jerry's
2. Baskin Robbins
3. Haagen Dazs



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