Cheeburger Cheeburger SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 424

SWOT Analysis of Cheeburger Cheeburger with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Cheeburger Cheeburger

Parent Company

Cheeburger Cheeburger




Food and Beverages

Tagline/ Slogan

Big is better


Cheese burgers



Burgers and fast food restaurant chains

Target Group

Age group of 15-65, middle income group


Large size and delicious Burgers

SWOT Analysis


1. Wide variety with over hundreds of combinations of burgers
2. Gluten free range offers healthy meals
3. An all natural menu, no frozen products
4. Online ordering available to reach out to customer

5. Presence in over 65 locations in the US and also Middle East


1. High fat and high calorie product is avoided by health conscious people
2. Limited to a certain geographical location is a concern
3. Limited market share as compared to big global brands in the same sector


1. Venture into newer markets/geographies, only middle east has been targeted so far
2. Prominent marketing and advertising can help reach out to new customers
3.Customised healthy menus can attract more business


1. Health concern rising from cattle diseases
2. Shift in lifestyle towards healthier food options
3. Increasing competitor activity and branding affects market share



1. Johnny Rockets
2. Red Robin
3. Harvey's

4. Mc Donalds

5. Burger King


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