Cheeburger Cheeburger SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 450
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SWOT Analysis of Cheeburger Cheeburger with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Cheeburger Cheeburger

Parent Company

Cheeburger Cheeburger

Category

Restaurant

Sector

Food and Beverages

Tagline/ Slogan

Big is better

USP

Cheese burgers

STP

Segment

Burgers and fast food restaurant chains

Target Group

Age group of 15-65, middle income group

Positioning

Large size and delicious Burgers

SWOT Analysis

Strengths

1. Wide variety with over hundreds of combinations of burgers
2. Gluten free range offers healthy meals
3. An all natural menu, no frozen products
4. Online ordering available to reach out to customer

5. Presence in over 65 locations in the US and also Middle East

Weaknesses

1. High fat and high calorie product is avoided by health conscious people
2. Limited to a certain geographical location is a concern
3. Limited market share as compared to big global brands in the same sector

Opportunities

1. Venture into newer markets/geographies, only middle east has been targeted so far
2. Prominent marketing and advertising can help reach out to new customers
3.Customised healthy menus can attract more business

Threats

1. Health concern rising from cattle diseases
2. Shift in lifestyle towards healthier food options
3. Increasing competitor activity and branding affects market share

Competition

Competitors

1. Johnny Rockets
2. Red Robin
3. Harvey's

4. Mc Donalds

5. Burger King



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