Buca di Beppo SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 732

SWOT Analysis of Buca di Beppo with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Buca di Beppo

Parent Company

Planet Hollywood




Food and Beverages

Tagline/ Slogan

Any reason is a great reason to Buca! Or The aftermath of an Italian family hurricane


authentic Italian cuisine in an eclectic, vintage setting



Families who eat out for the experience

Target Group

Families who like Italian food


Italian-American food

SWOT Analysis


1. Strong brand Recall with the youth due to constant branding on various platforms – Twitter, Facebook , televison ads

2. Known for its group meal experience – for celebration of occasions

3. Unique experience where the waiter and chefs will converse with you and allow you to sample many dishes.

4. Several locations now offer Delivery & online ordering system

5. The brand has over 1500 people employed at over 90+ chains in US and UK


1. Franchise model causes difficulties in maintaining standard service quality

2. Competitive market segment means limited market share


1. Can expand into the sports bar space like other restaurants like the black angus – growing trend among restaurant chains

2. Healthy range could be developed

3. Exploring new markets in Europe and Asia to boost business


1. Growing no. of standalone signature gourmet restaurants leading to loss in market share

2. Could lose market share to restaurants offering healthy food options

3. Govt regulations and unfavorable policies can hurt brand growth



1. Benihana Inc.

2. Darden Restaurants, Inc

3. P F Chang’s China Bistro Inc


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