Buca di Beppo SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 783
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SWOT Analysis of Buca di Beppo with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Buca di Beppo

Parent Company

Planet Hollywood

Category

Restaurants

Sector

Food and Beverages

Tagline/ Slogan

Any reason is a great reason to Buca! Or The aftermath of an Italian family hurricane

USP

authentic Italian cuisine in an eclectic, vintage setting

STP

Segment

Families who eat out for the experience

Target Group

Families who like Italian food

Positioning

Italian-American food

SWOT Analysis

Strengths

1. Strong brand Recall with the youth due to constant branding on various platforms – Twitter, Facebook , televison ads

2. Known for its group meal experience – for celebration of occasions

3. Unique experience where the waiter and chefs will converse with you and allow you to sample many dishes.

4. Several locations now offer Delivery & online ordering system

5. The brand has over 1500 people employed at over 90+ chains in US and UK

Weaknesses

1. Franchise model causes difficulties in maintaining standard service quality

2. Competitive market segment means limited market share

Opportunities

1. Can expand into the sports bar space like other restaurants like the black angus – growing trend among restaurant chains

2. Healthy range could be developed

3. Exploring new markets in Europe and Asia to boost business

Threats

1. Growing no. of standalone signature gourmet restaurants leading to loss in market share

2. Could lose market share to restaurants offering healthy food options

3. Govt regulations and unfavorable policies can hurt brand growth

Competition

Competitors

1. Benihana Inc.

2. Darden Restaurants, Inc

3. P F Chang’s China Bistro Inc



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