Carrows SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 375
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SWOT Analysis of Carrows with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Carrows

Parent Company

Zensho

Category

Restaurants

Sector

Food and Beverages

Tagline/ Slogan

Where our family serves yours

USP

Family dining environment

STP

Segment

Families eating out together casually

Target Group

Urban middle and upper middle class

Positioning

Casual dining restaurants

SWOT Analysis

Strengths

1. Serves a variety of poultry and seafood dishes alongside steaks, ribs and appetizers.

2. Moderately priced menu – helps target a larger segment of customers – gives a sense of quality as well as value

3. gluten free menu – offers customers healthy choices

4. Strong customer base among elderly customers

5. The brand has over 50 restaurants spread across US

Weaknesses

1. Carrows has been run under various ownership groups over the years – leading to lack of clear direction and ability to carry out long term strategic decisions

2. Carrows appeals to a demographic of elderly customers – leading to the brand not gaining traction among younger adults

Opportunities

1. Expand menu , revamp brand communication to include younger adults

2. Expand offerings to include other mealtimes – lunch / breakfast

3. Tapping newer geographies can help expand the business

Threats

1. Franchise model lead to inconsistency in services and quality of offerings

2. Unfavorable govt policies can affect the company operations

3. Intense competition and growing activity can reduce market share

Competition

Competitors

1. Marie Callender's

2. Bakers Square

3. Denny’s corporation



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