Cheddar's Casual Café SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 947
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SWOT Analysis of Cheddar's Casual Café with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Cheddar's Casual Café

Parent Company

Oak Investment Partners and Catterton Partners

Category

Restaurants

Sector

Food and Beverages

Tagline/ Slogan

In Sight It Must Be Right; Scratch Kitchen , Homemade food, exceptional Value

USP

in-house, made from scratch preparation and diverse cocktail menu

STP

Segment

People who eat out for breakfast / lunch / dinner

Target Group

People looking for home styled food , quality and freshness

Positioning

The neighborhood-style restaurants- healthy , made from scratch

SWOT Analysis

Strengths

1.Strong presence across the US with 130+ restaurants in many US states

2. All of Cheddar’s future growth through either a currently chosen group of existing franchise partners or through company owned & operated restaurants. – Better quality control
3. The restaurant introduced a “575 calories and under” menu to meet growing demand for lighter fare

4. Focus on value oriented pricing , scratch kitchen food preparation, neighborhood clientele

5. Contemporary restaurant design targets all types of consumer and provides a very appealing, comfortable, atmosphere

Weaknesses

1. Since food is home-styled, need value added offerings to make it worth it over home food
2. Inconsistent experience due to wide presence across states & franchise partners

Opportunities

1. Greater focus on promotional activities – lead to perception of greater value for money
2. Expansion and evolution of the brand through new units in new geographies
3. Innovation on the menu front - people are changing the way they eat for health reasons

Threats

1. Competition from standalone cafes with an edge through customized menu

2. Lower priced options and tendency of people to not find value add over home cooked food

Competition

Competitors

1. Chilis
2.Applebee’s



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