Hira Ferro SWOT Analysis, USP & Competitors

Posted in Heavy Equipment & Engineering, Total Reads: 577
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SWOT Analysis of Hira Ferro with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hira Ferro

Parent Company

The Hira Group of industries

Category

Metals and Alloys (Ferro Alloys)

Sector

Metals and Minerals

Tagline/ Slogan

Flaming enthusiasm, integrated efforts and persistence

USP

Asia’s one of the largest Fly ash brick manufacturer

STP

Segment

Metals and minerals

Target Group

Diverse products like ferro alloys and manganese have target companies as steel producers, power is consumed by state government

Positioning

Positioned as a highly innovative and people conscious organization

SWOT Analysis

Strengths

1. Self sufficient in power , also a producer of green power through biomass and wind energy
2. Hira Ferro Alloys Ltd. has carved a niche for itself in the sector by combining innovation with persistent efforts.
3. Actively works in the areas of education, sports and recreation, environment and infrastructural development.
4. Asia’s one of the largest Fly ash brick manufacturer
5. Supplier of NHAI (National Highway Authority of India) of slag
6. Through successful implementation of waste management strategies, HFAL is contributing to the protection of environment
7. More than 6000 employees in the group

8. Certified ISO 9001:2008, ISO 14001:2004, OHSAS 18001:2007 company

Weaknesses

1. Faces regulatory issues with the Government over power distribution
2. Lack of stable market for its products Ferro Manganese and Silico Manganese is  a concern
3. Thin profit margin due to volatile prices of raw material of steel manufacture

Opportunities

1. Opportunity of expansion of markets geographically in India and also explore brand abroad
2. Commercialization of its additional products like fly ash bricks, products Ferro Manganese and Silico Manganese
3. Opportunity to become a sustained supplier of energy through its captive power plant

Threats

1. Threat of new entrants in each of sector operated by the organization through foreign investment
2. Threat of losing shareholders to higher profitable companies
3. Threat of changing technology in extraction and purification of ferro alloys

Competition

Competitors

1. Gujarat Natural Resources Ltd.
2. Facor Alloys Ltd.
3. Ferro Alloys Crporation Ltd.
4. Impex Ferro Tech. Ltd



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