Eurasian Natural Resources SWOT Analysis, USP & Competitors

Posted in Heavy Equipment & Engineering, Total Reads: 881
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SWOT Analysis of Eurasian Natural Resources with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Eurasian Natural Resources

Parent Company

Eurasian Natural Resources Corporation PLC

Category

Diversified Natural Resources

Sector

Metals and Mining

Tagline/ Slogan

-

USP

State supported organization

STP

Segment

Industrial segmentation

Target Group

Ferrous and non ferrous processing organizations, integrated steel plants across geographies

Positioning

Positioned as diversified natural resources group with swift expansion and diversification

SWOT Analysis

Strengths

1. Integrated mining, processing, energy, logistical and marketing operations.
2. Operates in Kazakhstan, China, Russia, Brazil and African countries.
3. Over 70,000 employees are with the organisation
4. Sizeable proven reserves of chromium, manganese, iron ore, bauxite and coal supplemented by extensive resources

5. Low-cost production model based on wholly-owned energy supply and logistics

6. world's ninth largest producer of traded alumina by volume

7.Framework for measuring performance in relation to waste management, air emissions and water discharges is currently being completed. 
8. ENRC is one of the largest employers in the Republic of Kazakhstan.

Weaknesses

1. Investigated by the Serious Fraud Office over alleged claims of fraud, bribery and corruption in Africa
2. Conflicts and resignations in senior management has been widely criticized and represents poor stability
3. High loan rates by supporting banks has put the organization in weak financial position

Opportunities

1. Exploration of new markets in western parts can help improve company’s financial health
2. Commercialization of excess of energy produced within and outside Kazakhstan
3. Swift execution of development projects in Mozambique, Zimbabwe and South Africa to expand markets for non ferrous products

Threats

1. Increasing levels of liquidity in the asset due to low shareholders value
2. Internal conflict pose threat of trust among stakeholders
3. Threat of highly competitive markets and unstable economic scenario internationally

4. Company’s founders under increased pressure to repay the large loan they had taken out to privatize ENRC

Competition

Competitors

1. Oriel Resources plc
2. Mechel OAO
3. RUSAL


The table above concludes the Eurasian Natural Resources SWOT analysis along with its marketing strategy and brand parameters.

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