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SWOT Analysis of Goldcorp with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Metals and Minerals
Agenda : Responsible Mining
Wide target group varying from private to Government interests , gold processing industry, distributors across geographies
One of the fastest-growing, lowest-cost senior gold producers
1. High profitability and revenue with strong asset holdings 2. The company employs more than 19000 people worldwide 3. Engaged in full process of gold mining and related activities including exploration, extraction, processing and reclamation. 4. Goldcorp’s operating assets include five mines in Canada, and the USA, three mines in Mexico, and two in Central and South America. 5. Elaborate and strong future projects in diverse regions around the world 6. Expanding distribution and sales network 7. Inclinations towards local community development, occupation health and safety, human rights and ethical conduct 8. Goldcorp became the first mining company to conduct an independent human rights assessment (HRA)
1. Reported criticism by human rights workers about the damage they believe mining companies were doing to the people, the land, and the culture of Guatemala. 2. Dangerous levels of arsenic and lead in the blood of Hondurans living downstream from Goldcorp's San Martin mine, located in the Siria Valley 3. High cost of exploration and processing leading to costly operations
1. Local community engagement must be increased to clean the image of the organization 2. Implement strong anti – pollution reforms to improve the employee health conditions 3. Expansion of its distribution and sales to the eastern part of the map
1. Regulatory policies and defamation regarding employee health poses threat of future operations 2. Threat of sustained revenue due to global economic scenario 3. Threat of intervention by international organizations and NGO over violations of human rights and causing ecological disturbance
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