Newmont Mining SWOT Analysis, USP & Competitors

Posted in Heavy Equipment & Engineering, Total Reads: 988
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SWOT Analysis of Newmont Mining with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Newmont Mining

Parent Company

Newmont Mining Corporation

Category

Metals and Mining

Sector

Minerals and Mining

Tagline/ Slogan

Vision : be the most valued and respected mining company through industry leading performance

USP

One of the worlds largest Gold Company

STP

Segment

Industrial segmentation

Target Group

Integrated electrical equipment organizations , gold distributors and resellers

Positioning

Positioned as one of the oldest and strongest gold miners with wide geographical expanse

SWOT Analysis

Strengths

1. Assets or operations in the United States, Australia, Peru, Indonesia, Ghana, New Zealand and Mexico.
2. Only gold company included in the S&P 500 Index and Fortune 500.
3.T he company has around 32,000 employees and contractors worldwide.
4. High standards in environmental management, health and safety for its employees
5. Major successful mergers and acquisitions including that of Fronteer Gold
6. Strong assets which leads to fair payment per share dividend to all shareholders
7. Newmont regularly measures its health, safety and loss prevention (HSLP) performance to ensure continuous improvement against planned and actual outcomes.

Weaknesses

1.  Dependence on contractors to conduct major portion of operations
2. Newmont is accused of negligently spilling cyanide at its Ahafo gold mine, resulting in water contamination and fish kills, which affect brand image
3. Poor price to sales ratio during weak copper and gold prices put the company in financial crunch time and again

Opportunities

1. Increase trade through is copper mining through extraction and processing hence producing refined and high grade copper
2. Continuous efforts towards driving down costs to stay profitable through increased research and technology efforts
3. Achieve government clearances for new projects undertaken to increase outputs

Threats

1. Overdependence on contract workers and lack of permanent employees poses threat of retaining and developing skilled workers within the organization
2. Strong charges regarding bribery and operations causing threat to environment draws regulatory policies and restrictions
3. Highly volatile Gold prices depending on prevailing economy leads to threat of sustained revenue

Competition

Competitors

1. AngloGold Ashanti Limited
2. Barrick Gold Corporation
3. Goldcorp Inc.
4. Polyus Gold OJSC



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