Industrias Penoles SWOT Analysis, USP & Competitors

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SWOT Analysis of Industrias Penoles with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Industrias Penoles

Parent Company

Private Grupo Bal

Category

Mining and Chemicals

Sector

Minerals and materials

Tagline/ Slogan

Penolas Verde

USP

First Mexican producer of gold, zinc and lead and the world leader in silver production.

STP

Segment

Industrial segmentation

Target Group

Non- ferrous alloy refineries of Gold , Silver, Zinc and Nickel around the globe . Alloy and steel organizations for the products like Sodium sulphate and Manganese oxide

Positioning

Positioned as the producers of finest quality silver

SWOT Analysis

Strengths

1. Rich active mines within Mexico and with future prospection projects in South America.
2. Peñoles produces about 80 million troy ounces (2,500,000 kg) of silver and 750,000+ troy ounces (23,520 kg) of gold annually
3. Highly purified silver up to 99.99% produced
4. Export bases due to high quality product established around the world
5. Long standing expertise in mining activities since 1887
6. CSR activities include community development, education , health , ecological balance for sustained development
7. Strong employee base of 9000

Weaknesses

1. Strong and active involvement of shareholders which has been a cause of major changes in mergers and acquisitions must be avoided
2. High involvement of government in the operations leading to regulatory constraints
3. Protests regarding soil and water pollution due to activities in mines by local communities

Opportunities

1. Entrance into Copper mining with Milpillas Project, underground copper mine, located in the State of Sonora and with a future production of copper cathodes
2. Focus on the proposed projects like the combined cycle thermo-electric  power facility  near Tamuin, San Luis Potosí.
3. Expansion of high demand products like Sodium sulphate and Manganese oxide

Threats

1. Highly volatile nature of silver and  gold prices pose a threat of sustained profits
2. Threat of local community due to protests regarding land and water pollution due to the activities of the company
3. Threat of industry entry from the Asian countries operating at low cost and high automation

Competition

Competitors

1. Barrick Gold Corporation
2. Grupo México, S.A.B. de C.V.
3. Dowa Holdings Co. Ltd.


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