Sumitomo Metal Mining SWOT Analysis, USP & Competitors

Posted in Heavy Equipment & Engineering, Total Reads: 671
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SWOT Analysis of Sumitomo Metal Mining with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sumitomo Metal Mining

Parent Company

SMM Group

Category

Metals and Mining

Sector

Minerals and Metals

Tagline/ Slogan

Pioneering progress in metalworking for over 400 Years

USP

Diversified products with high research activities

STP

Segment

Industrial segmentation

Target Group

Semiconductor manufacturing organizations , Non- ferrous alloy refineries of Gold , Silver, Zinc and Nickel around the globe

Positioning

One of the oldest found organization (1590) with a strong philosophical ideology

SWOT Analysis

Strengths

1. Advanced extraction process which leads to the extraction of Silver from Copper ore
2. Integrated business model giving diversity to company with low cost operations
3. Backed by a financially sound organization with wide operational network
4. Overseas core facilities expanded in various countries providing sustained extraction process primarily in Japan, China, East Asia, Southeast Asia, and North America

5. Including the consolidated subsidiaries total employee base of 8,500+

6. Manufacturing of advanced metals and semiconductors provide a unique position to the company in its sector

7. High paid in capital shows its strong financial position

8. CSR activities and ideologies include ecological balance, recycling, community development , energy efficiency etc.

Weaknesses

1. High cost of operations leading to liquidity of share values in past
2.  A major weakness is non-ferrous metal ores procurement from third-party producers.
3. Various government reforms and tax structure changes in countries including China and North America has been causing dwindling revenues for the company

Opportunities

1. Huge opportunity resting in the development of the business in advanced metals being operated by the company
2. Expansion of copper mines and development of copper extraction and refining units
3. Opportunity of sustained growth in demand of Gold in the international market primarily US and Asian countries

Threats

1. Threat of operations in politically averse countries like China and North America
2. Natural disaster poses a serious threat to the company as the prime operations are in Japan
3. Highly volatile nature of gold prices pose a threat of sustained profits

Competition

Competitors

1. Mitsubishi Materials Corporation
2.Mitsui Mining and Smelting Company

3. Corporación Nacional del Cobre de Chile



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