Xishan Coal & Electricity SWOT Analysis, USP & Competitors

Posted in Heavy Equipment & Engineering, Total Reads: 426
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SWOT Analysis of Xishan Coal & Electricity with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Xishan Coal & Electricity

Parent Company

Shanxi Coking Coal Group Co.Ltd.

Category

Mining and Minerals

Sector

Coal Mining and energy

Tagline/ Slogan

-

USP

China’s largest and the world’s second largest coking coal production enterprise.

STP

Segment

Industrial segmentation

Target Group

Domestic and international integrated steel and alloys companies. Power generation plants

Positioning

A state owned socially responsible coal and power company

SWOT Analysis

Strengths

1. XiShan Group presents the largest middling coal fueled-power plant
2. The Group has many coalmines, coal preparation plants, power plants and coking plants
3. XiShan Group has 169 branch and subsidiary companies with a toal numer of 80,000+ employees
4. Long term strategic cooperative partnership has been established with Baoshan iron-steel group company
5. Community service includes serving local community along with skill and employment generation
6. Strong sales and distribution channel in domestic market
7. Strong asset holdings due to state ownership

Weaknesses

1. Lacks in the production of high quality coal
2. Lack of development in the international market and has been involved in oversupply in the domestic market
3. Accused of manpower exploitation and water pollution

Opportunities

1.Production of coal of higher quality
2. Opportunity to enter into ferrous and non ferrous metal mining through its subsidiaries
3. Growth and development of market in European and western market

Threats

1. Threat of localization in the domestic market
2. Threat of employee aggression due to repressed grievance which has surfaced over time  
3. Threat of price competitiveness due to usage of old production methods and technology

Competition

Competitors

1. Yanzhou Coal Mining Co.
2. Guizhou Panjiang Refined coal Ltd.
3. Yangquan Coal Industry Group Co.



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