Boliden SWOT Analysis, USP & Competitors

Posted in Heavy Equipment & Engineering, Total Reads: 568
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SWOT Analysis of Boliden with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Boliden

Parent Company

Boliden AB

Category

Mining and minerals

Sector

Minerals and precious metals

Tagline/ Slogan

Boliden is a metals company with focus on sustainable development

USP

The most modern mine in sweden

STP

Segment

Industrial segmentation

Target Group

Integrated  steel companies and other manufacturers of semi-finished products

Positioning

Highly expanding company while accepting its responsibility for people, the environment and society.

SWOT Analysis

Strengths

1. Experienced business units along with skilled workforce
2. The goods produced are sold both to the Group’s own smelters and to external customers
3. Boliden owns and operates Europe’s biggest zinc mine at Tara in Ireland
4. High productivity levels and efficient milling processes that also exploit the ore’s gold and silver content.
5. Employee base of 4,000+
6. Bolden has conducted 3,000km of exploration drilling
7. Capacity to recycle precious metals
8. Boliden is committed to long-term sustainable development and strives to be the first sustainable link in the value chain of its metals.

Weaknesses

1. High market competitiveness in the market for the variety of products
2. Product sales highly dependent on the economic conditions internationally giving the company financial setbacks in past

Opportunities

1. Opportunity to produce higher quality refined products to bank on higher prices for products compared to the current product quality
2. Captive power plant to reduce cost and improve profitability
3. Diversification of mined products into more non-ferrous highly demanded minerals

Threats

1. Currently high and constant rise in raw material cost
2. Government regulations and changing environment policies poses an operational challenge to the company
3. Threat of sustained revenues owing to weak European market as well as fluctuating international prices

Competition

Competitors

1. Teck Resources Limited

2. Umicore NV

3.Nyrstar NV



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