Bumi Resources SWOT Analysis, USP & Competitors

Posted in Heavy Equipment & Engineering, Total Reads: 698

SWOT Analysis of Bumi Resources with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bumi Resources

Parent Company

PT Bumi Resources Tbk.


Mining and minerals


Minerals and natural resources

Tagline/ Slogan

Vision: To be a world-class, global operator within the energy and mining sectors.


Creating high value for shareholders and sustainable preservation of  the environment surrounding its operations



Industrial segmentation

Target Group

Integrated steel plans and energy sector around the world


Positioned as a resource rich largest coal mining company in Indonesia

SWOT Analysis


1. Bumi Resources is one of the largest mining companies in Indonesia structured as a holding company
2. Year on year rapid increase in coal production
3. Strong subsidiaries like PT Kaltim Prima Coal (KPC) - operates 90,000 hectares of coal mining , PT Arutmin Indonesia - operates 70,000 hectares of coal mining Bumi Resources Minerals - operates other (non-coal) mining assets.
4. Strong employee base of 12,000+
5.  It is reputedly the biggest thermal coal producer in Indonesia and is majority owned by the Bakrie Group
6. Cooperative bondholders that has lead the organization to restructure in comprehensive manner
7. Largest reserves of coal in Indonesia
8. Good corporate governance with strong code of conduct in relation to investors, suppliers and customers


1. Faces tough competition from its peers operating in Korea and China operating with better technology and lower cost 
2. Lack of contemporary technology deployment  in mining and exploration projects compared to international leaders


1. Improve the technology and automation with cooperation from foreign county peer through business collaboration
2. Strategic expansion of operations with acquisition of new mines in different continents
3. Improving the coal enriching and refining process to improve the quality of coal and hence find better price for it.


1. Threat of slow expansion compared to its peers in international market poses a threat of loss of customers
2. Higher cost of raw materials and research leading to reduced revenues
3. Highly competitive Asian markets with threat of cost leading Coal mining companies posing a threat of future profitability



1. BHP Billiton Ltd
2. Rio Tinto Ltd
3. PT Indocement Tunggal Prakarsa Tbk.


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