Iamgold SWOT Analysis, USP & Competitors

Posted in Heavy Equipment & Engineering, Total Reads: 659
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SWOT Analysis of Iamgold with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Iamgold

Parent Company

Iamgold Corporation

Category

Mining and minerals

Sector

Minerals and precious metals

Tagline/ Slogan

Vision : To be the global leader in generating superior value for its stakeholders through accountable mining.

USP

Exploration, development, and production of mineral resource properties throughout the world.

STP

Segment

Industrial segmentation

Target Group

Gold refineries, smelters and redistributors around the world

Positioning

Top mid-tier GOLD producer with strong financial holding and expansion

SWOT Analysis

Strengths

1. Owns five operating Gold mines (including current joint ventures) on three continents and one of the world’s top three niobium mines
2. The company's strategic intent is to expand its operations in Canada; South America and Africa.
3.  IAMGOLD is in a strong financial position with extensive management and operational expertise.
4. Workforce of 5,500+ employees
5. IAMGOLD has an annual production of close to 1 million ounces of gold from operations in North America, South America, and Africa.
6. IAMGOLD remains focused on respecting natural environment, building strong community partnerships and putting the health and safety of its employees first.
7. Strong financial and market position poses an entry barrier to new entrants  
8. The company has its operations in the geographical areas of Mexico, Korea, Japan, China, Canada, Venezuela and the US

Weaknesses

1. The company has shown disappointing performance in the stock itself, feeble growth in the company's earnings per share and deteriorating net income
2. Investors have been left with feeling of “over-promised and undelivered,”  due to deferred payments

Opportunities

1. Considering the existing and rising demand of gold the company could go for inflation hedges.
2. Expansion of its existing sales and distribution to tap on the increasing demand for Gold worldwide currently lost to its competitors
3. Increasing the exploration of Niobium considering the lack of competition in it.

Threats

1. Threat of rising cost of raw material and exploration
2. Threat of highly fluctuating Gold price in international market and tax rates of financial institutions
3. Threat of government tax and regulatory policies in diverse operational countries

Competition

Competitors

1. Newmont Mining Corporation
2. Barrick Gold Corporation
3. Randgold resources Ltd.



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