Yangquan Coal Industry SWOT Analysis, USP & Competitors

Posted in Heavy Equipment & Engineering, Total Reads: 472

SWOT Analysis of Yangquan Coal Industry with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Yangquan Coal Industry

Parent Company

State owned (China)


Mining and energy


Mining and power

Tagline/ Slogan

Leading in China , inspiring the world


Strong asset holdings state owned organization



Industrial segmentation

Target Group

Integrated steel , alloy and energy sector around the world


Positioned as a leading and inspiring organization in its sector in China

SWOT Analysis


1. It currently has 30+ wholly owned and holding companies and about 40000+ employees.
2. The group holds two listed companies, Shanxi Guoyang New Energy Co., Ltd.  and Shanxi Sanwei Huabang Group Co., Ltd.
3.  It is among the top 100 Chinese coal industries.
4. Operates through the following business divisions: Washed Lump Coal, Washed Fine Coal, Washed Slack Coal, Coal Slime, Power Supply, and Heating Supply.
5. Operations in export and import also through barter system
6. Its Aluminum product range includes Aluminum ingots for re-melting, Aluminum Bus, Electrical Pole, A356 cast aluminum alloy ingots. Its Chemical line-up includes 3D Products, Toyoki fertilizer industry products, Tiger Products.
7. Yangquan Coal currently already has 45 million tons of coal production, the scale of 60 million tons coal infrastructure technical transformation


1. Alleged to be a causing water and air pollution by independent organizations
2. Faced criticism for lack of accident prevention measures leading to occupational hazards


1. The company has an opportunity to diversify into an energy provider on commercial basis
2. Opportunity to extract high grade coal for the purpose of export
3. Improve the public acceptance by improving effort towards public welfare and community service


1. Project delays due to environmental and land issues pose threat to companies sustained future supplies
2. Lack of development and technology shift poses a threat of lack of competitiveness in the market
3. Threat of resistance by local people poses a threat to expansion



1. Shanxi Xishan Coal & Electricity Power Co. Ltd.
2. Yanzhou Coal Mining Co Ltd
3. Guizhou Panjiang Refined Coal Co. Ltd.


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