Lincoln Electric SWOT Analysis, USP & Competitors

Posted in Heavy Equipment & Engineering, Total Reads: 1542

SWOT Analysis of Lincoln Electric with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Lincoln Electric

Parent Company

Lincoln Electric


Arc welding equipment



Tagline/ Slogan

The Welding Experts


Lincoln is among a few worldwide broad-line manufacturers of both consumable products and arc welding equipment



Welding products, consumables, plasma and oxy-fuel cutting equipment and robotic welding systems

Target Group

Transportation, Pipeline, Pipe Mill, LNG, Structural and Shipbuilding


Highest quality welding, cutting and joining products

SWOT Analysis


1. Worldwide network of sales offices and distributors covering more than 160 countries
2. It has 40+ manufacturing locations in North America, Middle East, Europe, Asia and Latin America
3. World leader in the development, design, and manufacture of arc welding products, plasma ,robotic arc-welding systems and oxyfuel cutting equipment
4. Solves customers’ process problems and improve productivity by combining both consumables development and equipment needs into one integrated package

5. Technological innovation enables the company to earn a premium price for many of its products

6.Product support and guarantee increases the brand value

7. Over 10,000+ people are employed with the company


1. Maintaining operational efficiency worldwide

2. Cultural problems(as it serves worldwide) and limited market share due to intense competition


1.Emerging economies like China, India offers a huge opportunity for growth 
2.Strategic alliances with other companies

3. Better marketing strategies can improve the brand recognition


1. Product line disputes

2.Component and material sourcing

3.Local competitors with an established presence



1. ESAB Holdings Ltd
2. Illinois Tool Works Inc
3. Ador Welding Ltd.


Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Similar Brands in the same Sector: