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SWOT Analysis of Rexam with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Leading manufacturer of beverage cans in the world
MNCs and regional companies
Manufacturers of all types of cans at a reasonable price
1. One fifth of the cans made globally are by Rexam 2. Strong growth in emerging economies 3. Reduction in lost time accident rate compared with earlier 4. Number of employees is 8000 and has 50+ plants in 20 countries 5. Not a fragmented industry, only few big players operating majority of global market 7. Most of its revenues is derived from its top 10 customers including Pepsi, Coca-Cola, ABInBev, Carlsberg group, Heineken etc.
1. Industry trends vary region to region according to market dynamics 2. Low margin due to increased input costs
1. Energy drinks sector is one of the fastest growing sectors 2. AMEA (Africa, Middle East and Asia) market is where global consumption is very low but growing at a good pace due to increase in standard of living 3. Also, iced ready to drink (RTD) tea and coffee, Flavored Alcoholic Beverages (FABs) are high growth industries
1. Continuous rise in the price of aluminum 2. Competition is strong for new growth opportunities 3. Supply chain disruption will lead to shutting down of factories
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