NSK SWOT Analysis, USP & Competitors

Posted in Heavy Equipment & Engineering, Total Reads: 325
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SWOT Analysis of NSK with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

NSK

Parent Company

NSK Ltd

Category

Machinery

Sector

Industrial Equipments ( Bearings, Linear motion products, automotive bearings and modules, automotive steering systems)

Tagline/ Slogan

Motion & Control

USP

Responsive and Creative

STP

Segment

Industrial Equipments

Target Group

Automotive sector

Positioning

Safety, Quality and Compliance

SWOT Analysis

Strengths

1.  Have over 100 years of business operations and is a world trusted brand
2.  Have business locations across 30 countries
3.  Huge investments in R&D shows its growth strategy
4.  R&D centre in each continent

5.  Products considered as a staple of industrial world and used in wide variety of applications

6. Over 30,000 employees work for the organization

7. Its product portfolio includes Rolling bearings, Automotive bearings, Linear components, Automotive steering systems

Weaknesses

1.  Tremendous competition means limited market share growth

2. Past lawsuits have hurt the brand image

Opportunities

1.  Diversification of products
2.  Expansion through mergers and acquisitions
3.  Geographic expansion especially targeting the growing economies

Threats

1.  With fast paced technological development the demand for these products might decrease due to automation
2. Raw material prices
3. Lack of skilled labor

Competition

Competitors

1.  Precision Castparts Corp
2.  Minebea Co Ltd
3.  Valmont Industries Inc



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