SMC Corporation SWOT Analysis, USP & Competitors

Posted in Heavy Equipment & Engineering, Total Reads: 362
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SWOT Analysis of SMC Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

SMC Corporation

Parent Company

SMC Corporation

Category

Machinery

Sector

Industrial Equipments ( Automatic control Equipment, Sintered filters, Filtration equipment)

Tagline/ Slogan

Manufacturing Pneumatics worldwide

USP

High quality, high reliable products

STP

Segment

Manufacturing Industries

Target Group

Automation Industries

Positioning

Contributing to Automation labor savings in industry

SWOT Analysis

Strengths

1.  Offices in 80+ countries and subsidiaries in 50 countries 
2.  Growing revenues shows financial stability
3.  Provides 12,000 basic products and over 700,000 variations
4.  Huge Investment in R&D, featured in the Forbes list of 100 most innovative companies for three consecutive years

5. Market leader with substantial global market share

6. Has ability to provide customers personal service and innovative, quality products

7. Extensive Sales network

8. Over 15,000+ people are employed with the organization

Weaknesses

1.  Growing competition means limited market share growth
2.  Less global presence compared to the reach in Japan

Opportunities

1. Diversification through M&A
2. New market development
3. New technology adoption

Threats

1.  Fluctuation in foreign currency exchange rate
2.  Lack of skilled labor
3.  With major presence in Japan, the ageing population of Japan

Competition

Competitors

1.  Aventics Corporation
2.   Humphrey Products Corporation
3.  Nordson EFD



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