Aggreko SWOT Analysis, USP & Competitors

Posted in Heavy Equipment & Engineering, Total Reads: 590
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SWOT Analysis of Aggreko with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Aggreko

Parent Company

Aggreko plc

Category

Generator Hire

Sector

Industrial Equipments

Tagline/ Slogan

Safety for life

USP

One of the world’s largest temporary power generation company

STP

Segment

Energy rental companies

Target Group

Film studios, power stations, mines, offshore oil platforms, shipyards, general construction and contracting industries

Positioning

Specialist energy solutions

SWOT Analysis

Strengths

1. Operate globally (has presence in 45 countries) and hence respond to events anywhere in the world and move equipments wherever required
2. Focus on very narrow range of products (power and temperature) and hence have technical expertise, equipment, skills and expertise on a scale and to a depth that is unmatched
3. Provide customized equipments optimized for specific needs 
4. Provide high quality and reliable equipment

5. Services and equipments are transferrable

6. NPS customer feedback rankings are in top B2B companies globally

7. Has its own purpose-built manufacturing facility

8. Present on the London Stock Exchange and FTSE 250 Index

Weaknesses

1. High competition means lesser margins and lower market share 
2.  Geographic penetration and operations are lesser compared to global power generation companies

Opportunities

1.  Growing emerging markets
2.  Expansion of rental product portfolio
3.  Expansion through mergers and acquisitions

Threats

1. Competitors with diverse set of portfolio
2. Demand of generators might go down with focus on renewable energy
3. Unfavorable govt policies and economic recession

Competition

Competitors

1.  Ashtead Group PLC
2.  United Rentals
3.  Sunbelt Rentals



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