Rockwell Automation SWOT Analysis, USP & Competitors

Posted in Heavy Equipment & Engineering, Total Reads: 674

SWOT Analysis of Rockwell Automation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Rockwell Automation

Parent Company

Rockwell Automation


Industrial Automation


Industrial Equipments ( Industrial Automation and Information solutions)

Tagline/ Slogan

Listen. Think. Solve


Quality, Innovation and Performance



Manufacturing Industries

Target Group

Manufacturing Industries


Smart, Safe, Sustainable Manufacturing

SWOT Analysis


1.  Provides services across more than 80 countries
2.   Products recognized for innovation and excellence
3.   Adopts Plant wide optimization technique to achieve productivity and efficiency
4.  Has flexible, scalable automation solutions to lower cost to design

5. Deploys Integrated Architecture to drive efficiency and productivity across customer’s organization6.

6.  Provides flexible overall solution with higher levels of visibility

7. More than 20,000 people are a part of the organization

8. Presence in the Fortune 500 shows its credibility


1.  Intense competition means limited market share growth

2. Lesser margins mean financial instability can hurt operations


1.  Leveraging of LoT to enhance The Connected Enterprise Vision of the company
2. Research and Development
3. Huge Investments by emerging markets in technology and automation


1.  Rising cost of energy
2.  Rising cost of raw materials
3.  Lack of Skilled labor



1.  Schneider Electric
2.  Autotech Controls 
3.   OC Oerlikon


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