ANCA SWOT Analysis, USP & Competitors

Posted in Heavy Equipment & Engineering, Total Reads: 351
Advertisements

SWOT Analysis of ANCA with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

ANCA

Parent Company

ANCA Pty Ltd

Category

Computer Numerical controlled grinding machines

Sector

Heavy Engineering

Tagline/ Slogan

It’s here! The tool grinder you’ve been waiting for ; Total Precision

USP

Enhanced accuracy, upgraded technology

STP

Segment

Manufacturing companies

Target Group

Aerospace, Medical manufacturing companies, Cutting tools

Positioning

Precision, Versatility, Productivity and confidence

SWOT Analysis

Strengths

1.  Produces tool grinders to meet large scale as well as entry level requirements
2.  Provides flexible tool design software and machines
3.  Market leader of high quality CNC tool and cutter grinder
4.  Concept to customers approach helped it level the international playing field

5. Has been recognized by several awards for exports and products

Weaknesses

1.  Geographic isolation makes it difficult to compete with US and European manufacturers
2.  Difficulties in market expansion as compared to global leaders
3.  High production engineering time along with huge investments

Opportunities

1.  Acquiring competition through mergers and acquisitions
2.  Global markets
3.  Using expertise to expanding and diversifying product portfolio

Threats

1.  Fluctuating exchange rates as export oriented

2.  Fast paced technology with threat of products being obsolete 
3.  Threat from growing competition in this segment

Competition

Competitors

1. Bosch

2. KMT Grinding

3. Junker

4. Micromatic



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: