Austal Ships SWOT Analysis, USP & Competitors

Posted in Heavy Equipment & Engineering, Total Reads: 496
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SWOT Analysis of Austal Ships with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Austal Ships

Parent Company

Austal

Category

Shipbuilding

Sector

Manufacturing

Tagline/ Slogan

Redefining maritime excellence

USP

Innovative ship building using advanced technologies

STP

Segment

Marine companies

Target Group

Naval Defence and commercial operators

Positioning

Highest quality ships, systems and support

SWOT Analysis

Strengths

1.  Highly skilled workforce having work experience in shipbuilding industry
2.  Global defense prime contractor 
3.  Designed some of the world’s iconic ships
4.  Recognized as leader in delivering revolutionary defense solutions

5. In- house design expertise offering customization and flexibility

6. Over 5000 people are employed in the company and global presence in over 40 countries

7. Strong client base includes the US and Australian navy

Weaknesses

1.  Huge investment means limited liquid cash available

2. Controversies regarding a few combat ships have been criticized by govts

Opportunities

1.  Developing countries
2.  Expansion through mergers and acquisitions
3.  New markets

Threats

1.  Lack of skilled labor

2.  Competition from US companies 
3.  Technological threats

Competition

Competitors

1.  Boeing Co
2.  United Technologies Corp
3.  General Dynamics Corp


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