Sikorsky SWOT Analysis, USP & Competitors

Posted in Heavy Equipment & Engineering, Total Reads: 551
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SWOT Analysis of Sikorsky with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sikorsky

Parent Company

Lockheed Martin

Category

Aircraft Manufacturer

Sector

Defense

Tagline/ Slogan

A Lockheed Marin Company

USP

World leader in design, manufacture and service of military and commercial helicopters

STP

Segment

Governments and large corporations

Target Group

US Government and large corporations

Positioning

Its products and services safeguard and delight its customers

SWOT Analysis

Strengths

1. Very strong domestic client in US government

2. Growing revenues show the credibility of the brand
3. It has a large employee strength of about 100,000+
4. Financially strong and stable parent company Lockheed Martin
5. A large variety of products that are used by all 3 US defense forces

6. High level of expertise in helicopter manufacturing

7. Solid backlog of orders

8. Its subsidiaries include Schweizer Aircraft, PZL Mielec

Weaknesses

1. Low net margins due to US Government being a key customer
2. Low revenues as compared to other firms in United Technologies portfolio which eventually led to a sell off

Opportunities

1. Establishing itself in the international market
2. Increase in demand from US government due to increase security concerns
3. Acquisition by Lockheed Martin will increase its customer base

Threats

1. Growing competition in international market 
2. Weak economic outlook leads to lowering demand from international governments
3. Increasing rate of interest and labor costs

Competition

Competitors

1. BELL Helicopters
2. Airbus Helicopters, Inc.
3. Agustawestland  Holdings Ltd



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