Fanuc SWOT Analysis, USP & Competitors

Posted in Heavy Equipment & Engineering, Total Reads: 938
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SWOT Analysis of Fanuc with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Fanuc

Parent Company

Fanuc Corporation

Category

Automation products ( CNC equipment, Laser systems, Industrial robots)

Sector

Manufacturing, Robotics

USP

High Reliability

STP

Segment

Manufacturing Industries

Target Group

Automobile and Electronic manufacturers, B2B

Positioning

Intelligence, Ultra Precision and high functionality

SWOT Analysis

Strengths

1.  Deploys FANUC intelligent robots to optimize operations

2.  CNC factory has a capacity to produce 25,000 CNC’s and ROBOT controllers per month

3.  Provides technical and sales support throughout the country

4.  Has highly automated factories and was the first to develop SERVO mechanism in Japan in private sector

5.  Has market share of 65% in global market for CNC controls

Weaknesses

1. Less diversified portfolio

2. Due to high automation less control over the processes and issue mitigation

Opportunities

1. New market development

2. Expansion through joint ventures and acquisitions

Threats

1. Fast paced technology with technologies becoming obsolete fast

Competition

Competitors

1. Dynic Corporation
2. NewGin
3. Toto Ltd.


The table above concludes the Fanuc SWOT analysis along with its marketing strategy and brand parameters.

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