Mitsubishi Heavy Industries SWOT Analysis, USP & Competitors
Posted in Heavy Equipment & Engineering, Total Reads: 2253
SWOT Analysis of Mitsubishi Heavy Industries with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Mitsubishi Heavy Industries
Mitsubishi Heavy Industries Ltd., Japan
Heavy Equipment and Engineering
Our technologies, Your tomorrow
Aims to provide the next generation with an assured future of comfortable lives and happiness through technologies that excite people and a passion for manufacturing
People and businesses who want Equipment in Material Handling, Infrastructure, Defense, Energy and much more
Those who seek to gain further value by improving the technologies and using new ideas and concepts to integrate their diverse technologies
Engineering excellence in Manufacturing & Construction; Taking up new challenges in Uncharted terrain
1. Presence in almost every Equipment category 2. Strategic joint ventures for better & technologically advanced product line 3. Merger talks with Hitachi to improve competitiveness & financial strength
4. Strong workforce of nearly 65,000 people
5. It has divisions like marine vessels, aviation and space, machinery, nuclear etc
1. Limited presence in developing countries 2.Strong competition means market share growth is limited
1.Rapidly gaining Defense contracts in Japan and many other countries 2. Deregulation in the economic policies of many countries where it is present
3. Global collaborations and tie-ups
1.Chinese cyber attack against HHI 2. Sluggish growth of the Japanese economy
3. Govt intervention can affect operational efficiency
1. MAN Engineering 2. Samsung Heavy Equipments 3. Hitachi Ltd.
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