Mitsubishi Heavy Industries SWOT Analysis, USP & Competitors

Posted in Heavy Equipment & Engineering, Total Reads: 1995
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SWOT Analysis of Mitsubishi Heavy Industries with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Mitsubishi Heavy Industries

Parent Company

Mitsubishi Heavy Industries Ltd., Japan

Category

Heavy Equipment

Sector

Heavy Equipment and Engineering

Tagline/ Slogan

Our technologies, Your tomorrow

USP

Aims to provide the next generation with an assured future of comfortable lives and happiness through technologies that excite people and a passion for manufacturing

STP

Segment

People and businesses who want Equipment in Material Handling, Infrastructure, Defense, Energy and much more

Target Group

Those who seek to gain further value by improving the technologies and using new ideas and concepts to integrate their diverse technologies

Positioning

Engineering excellence in Manufacturing & Construction; Taking up new challenges in Uncharted terrain

SWOT Analysis

Strengths

1. Presence in almost every Equipment category
2. Strategic joint ventures for better & technologically advanced product line
3. Merger talks with Hitachi to improve competitiveness & financial strength

4. Strong workforce of nearly 65,000 people

5. It has divisions like marine vessels, aviation and space, machinery, nuclear etc

Weaknesses

1. Limited presence in developing countries
2.Strong competition means market share growth is limited

Opportunities

1.Rapidly gaining Defense contracts in Japan and many other countries
2. Deregulation in the economic policies of many countries where it is present

3. Global collaborations and tie-ups

Threats

1.Chinese cyber attack against HHI
2. Sluggish growth of the Japanese economy

3. Govt intervention can affect operational efficiency

Competition

Competitors

1. MAN Engineering
2. Samsung Heavy Equipments
3. Hitachi Ltd.



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