MAN SE SWOT Analysis, USP & Competitors

Posted in Heavy Equipment & Engineering, Total Reads: 1354
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SWOT Analysis of MAN SE with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

MAN SE (Maschinenfabrik Augsburg-Nürnberg)

Parent Company

MAN group, Munich, Volkswagen

Category

Heavy Equipment

Sector

Heavy Equipment and Engineering

Tagline/ Slogan

 Engineering the future Since 1758

USP

Reliable, Innovative, Dynamic and have achieved success on both product markets and the capital markets

STP

Segment

All those who want equipment in transport-related engineering

Target Group

Those who need Top notch equipment in trucks, buses, diesel engines, turbo machinery and special gear units

Positioning

Made with Reliability, Innovation, Dynamism and Openness

SWOT Analysis

Strengths

1. Innovative – through research and development
2. Pioneer inconcepts leading to reductions in fuel consumption, exhaust-gas emissions and noise
3. Excellent online after sales services

4. Has a workforce of nearly 50,000 employees

5. It has its operations and sales in over 120 countries

6. Its subsidiaries and JVs are present in India, China, USA, UAE and others

Weaknesses

1. Limited penetration in developing countries
2. Intense competition means limited market share

Opportunities

1. Strategic partnership with various companies across the globe
2.Volkswagen stake increase indicates future growth mutually

3. More penetration in emerging economies

Threats

1. Nationalization of mining industries in countries where it is present
2.Personnel issues at various locations

3. Govt policies can indirectly impact business

Competition

Competitors

1. Komatsu
2.Volvo
3. Caterpillar



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