Hyundai Heavy Industries SWOT Analysis
Hyundai Heavy Industries is one of the leading brands in the heavy equipment & engineering sector. Hyundai Heavy Industries SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Hyundai Heavy Industries:
Quick Glance:
Hyundai Heavy Industries Strengths
- Strong domestic market share
- Cheap domestic labor
- Comprehensive Sales network
- Quality services across all dealer locations
- Its services include ship-building, industry engineering, electrical system, construction equipment etc
- The company has a workforce of over 26,000 employees
Above are the strengths in the SWOT Analysis of Hyundai Heavy Industries. The strengths of Hyundai Heavy Industries looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Hyundai Heavy Industries Weaknesses
- Late Entry timing in developing nations
- The company is exposed to the risks associated with fluctuations in foreign exchange rates mainly because of import of components & raw materials and export of vehicles
These were the weaknesses in the Hyundai Heavy Industries SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Hyundai Heavy Industries Opportunities
- Diversification in equipment sectors
- Product life cycle not reaching maturity
- Current Financial Crisis Provides Room for Growth
Above we covered the opportunities in Hyundai Heavy Industries SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Hyundai Heavy Industries Threats
- Overflow of used equipments
- Chinese equipments makers
- Saturated Market with Overflow of Similar Line-Ups
The threats in the SWOT Analysis of Hyundai Heavy Industries are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Hyundai Heavy Industries SWOT analysis.
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About Hyundai Heavy Industries
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Hyundai Heavy Industries Overview | |
|---|---|
| Parent Company |
Hyundai Heavy Industries Group |
| Category |
Heavy Equipment |
| Sector | |
| Tagline/ Slogan |
Once a customer, always a customer |
| USP |
Creative Wisdom, Positive Thinking, and Unwavering Drive |
| Hyundai Heavy Industries STP | |
| Segmentation |
All those who want Equipments in Shipbuilding, Offshore & Engineering, Industrial Plant & Engineering, Engine & Machinery, Electro Electric Systems, and Construction |
| Target Market |
Those who continue to take on new challenges and find new ways to improve their products and services |
| Positioning |
Providing products and services that are unrivaled in quality |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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