Hyundai Heavy Industries SWOT Analysis, USP & Competitors

Posted in Heavy Equipment & Engineering, Total Reads: 3237
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SWOT Analysis of Hyundai Heavy Industries with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hyundai Heavy Industries

Parent Company

Hyundai Heavy Industries Group

Category

Heavy Equipment

Sector

Heavy Equipment and Engineering

Tagline/ Slogan

Once a customer, always a customer

USP

Creative Wisdom, Positive Thinking, and Unwavering Drive

STP

Segment

All those who want Equipments in Shipbuilding, Offshore & Engineering, Industrial Plant & Engineering, Engine & Machinery, Electro Electric Systems, and Construction

Target Group

Those who continue to take on new challenges and find new ways to improve their products and services

Positioning

Providing products and services that are unrivaled in quality

SWOT Analysis

Strengths

1. Strong domestic market share
2. Cheap domestic labor
3. Comprehensive Sales network
4. Quality services across all dealer locations

5. Its services include ship-building, industry engineering, electrical system, construction equipment etc

6. The company has a workforce of over 26,000 employees

Weaknesses

1. Late Entry timing in developing nations
2. The company is exposed to the risks associated with fluctuations in foreign exchange rates mainly because of import of components & raw materials and export of vehicles

Opportunities

1. Diversification in equipment sectors
2.Product life cycle not reaching maturity
3.Current Financial Crisis Provides Room for Growth

Threats

1. Overflow of used equipments
2.Chinese equipments makers
3.Saturated Market with Overflow of Similar Line-Ups

Competition

Competitors

1. Aker solutions
2. Samsung heavy industries
3.Daewoo Shipbuilding & Marine Engineering



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