Komatsu SWOT Analysis, USP & Competitors

Posted in Heavy Equipment & Engineering, Total Reads: 3695

SWOT Analysis of Komatsu with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Komatsu Ltd., Japan


Heavy Equipment


Heavy Equipment and Engineering

Tagline/ Slogan

Your Fuel for Faster networks


Unique and unrivaled products for various business



People and businesses who want industrial-use products and services

Target Group

People or Business expecting ‘Quality & Reliability’ for their money


International leader in the field of construction and mining equipment

SWOT Analysis


1. Wide range of products for every Construction & Mining equipment need

2. Geographic diversification, Presence in many developing countries

3. Also diversified into industrial machinery and vehicles, logistics, electronics and other solutions-based operation

4. It has a workforce of nearly 40,000

5. It has manufacturing operations in Japan, Asia, Europe and America


1. Presence of many competitors means limited scope for market share growth
2. Nationalization of mining activities in many countries


1. Growing residential sector in Asia
2.Rise in the mining activities in developing countries where it has a significant presence

3. Tie-ups with mining and construction companies across the world


1. Intense competitive pressure
2. Sluggish growth of the Japanese economy

3. Fluctuating foreign markets affects performance



1. Caterpillar Inc.
2. Samsung Heavy Equipments
3. Volvo


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