Komatsu SWOT Analysis, USP & Competitors

Posted in Heavy Equipment & Engineering, Total Reads: 3844
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SWOT Analysis of Komatsu with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Komatsu

Parent Company

Komatsu Ltd., Japan

Category

Heavy Equipment

Sector

Heavy Equipment and Engineering

Tagline/ Slogan

Your Fuel for Faster networks

USP

Unique and unrivaled products for various business

STP

Segment

People and businesses who want industrial-use products and services

Target Group

People or Business expecting ‘Quality & Reliability’ for their money

Positioning

International leader in the field of construction and mining equipment

SWOT Analysis

Strengths

1. Wide range of products for every Construction & Mining equipment need

2. Geographic diversification, Presence in many developing countries

3. Also diversified into industrial machinery and vehicles, logistics, electronics and other solutions-based operation

4. It has a workforce of nearly 40,000

5. It has manufacturing operations in Japan, Asia, Europe and America

Weaknesses

1. Presence of many competitors means limited scope for market share growth
2. Nationalization of mining activities in many countries

Opportunities

1. Growing residential sector in Asia
2.Rise in the mining activities in developing countries where it has a significant presence

3. Tie-ups with mining and construction companies across the world

Threats

1. Intense competitive pressure
2. Sluggish growth of the Japanese economy

3. Fluctuating foreign markets affects performance

Competition

Competitors

1. Caterpillar Inc.
2. Samsung Heavy Equipments
3. Volvo



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