Paccar SWOT Analysis, USP & Competitors

Posted in Heavy Equipment & Engineering, Total Reads: 2231

SWOT Analysis of Paccar with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Komatsu Ltd., Japan


Heavy Equipment


Industrial Products

Tagline/ Slogan

‘For those in pursuit of Quality’


Third largest manufacturer of Heavy Duty trucks in the world



People and businesses who want premium light-, medium- and heavy-duty trucks for Commercial use

Target Group

Those who want technologically advanced systems to enhance inventory control and expedite order processing


Complete solutions for heavy duty trucks in commercial use

SWOT Analysis


1. Extensive dealer network throughout the world (1800 dealers)
2. Geographic diversification, Brazil, India, China, and Russia are some of the markets the company has recently invested in
3. Strong aftermarket support with 24hr call centers

4. Also provides services in finance, lease and insurance to dealers and customers

5. Acquisition of DAF and Leyland trucks strengthened its position globally

6. Brand name- Top-selling brands Kenworth and Peterbilt were awarded for customer satisfaction by global research company J.D. Power and Associates last year

7. The company has over 17,000 employees


1. High debt level over the years does not allow for capital expenditure
2.  The recession highly affected the sales in U.S. which led to 40% drop in total revenue


1. Demand in developing countries where it is established through acquired brands
2. The South American truck market is going to provide an excellent long-term opportunity in the premium segment


1. Because of the cyclic nature of the industry (heavy trucks), tough economic times lead to bad performance in the stock market
2. Impending crisis in Europe remains a big concern. If the situation worsens, the top line could take a substantial hit

3. Slowdown in international markets (like concerns about China currently making the rounds) could weigh on the revenue and growth plans



1. Daimler AG
2. AB Volvo
3. Navistar International


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