Samsung Heavy Industries SWOT Analysis, USP & Competitors

Posted in Heavy Equipment & Engineering, Total Reads: 2561

SWOT Analysis of Samsung Heavy Industries with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Samsung Heavy Industries

Parent Company

Samsung Group, South Korea


Heavy Equipment


Industrial Products

Tagline/ Slogan

‘Leading the future of world’s Shipbuilding and Offshore industry’


Operates the world class HSE (Health, Safety and Environment) Management system



People and businesses who want products in Shipbuilding & Offshore, Construction and in Power & Control systems

Target Group

People or Business supporting growth with responsibility


Creation of the stage for success with the excellent technology and high value assets

SWOT Analysis


1. Has constructed the world’s largest FPSO facility for shipbuilding
2. Value for money which the company provides for its products is top notch
3. Has diversified into wind energy, construction, power systems and technology R&D

4. Market leader in ultra large container ships

5. Over 13,000 employees form the workforce

6. It is amongst the top 3 ship manufacturers in the world


1. Its subsidiaries are financially affected due to macroeconomic conditions
2. Scarce product portfolio in sectors other than ship building compared to industry leaders


1. BP Oil spill which was caused by rival company considered as ‘blessing in disguise’
2. Order book full with orders worth US $38 billion

3. Products are such that their life cycle does not reach maturity, as a result, the company can do business through after sales


1. Struggling ship building industry in Korea where major of its businesses come from
2. High steel prices and strong local currency are also major threats

3. Chinese ship building industry has gained superiority and has attracted many international orders



1. Hyundai Heavy Industries
2. Daewoo shipbuilding
3. STX Corporation


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