Samsung Heavy Industries SWOT Analysis, USP & Competitors

Posted in Heavy Equipment & Engineering, Total Reads: 2615
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SWOT Analysis of Samsung Heavy Industries with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Samsung Heavy Industries

Parent Company

Samsung Group, South Korea

Category

Heavy Equipment

Sector

Industrial Products

Tagline/ Slogan

‘Leading the future of world’s Shipbuilding and Offshore industry’

USP

Operates the world class HSE (Health, Safety and Environment) Management system

STP

Segment

People and businesses who want products in Shipbuilding & Offshore, Construction and in Power & Control systems

Target Group

People or Business supporting growth with responsibility

Positioning

Creation of the stage for success with the excellent technology and high value assets

SWOT Analysis

Strengths

1. Has constructed the world’s largest FPSO facility for shipbuilding
2. Value for money which the company provides for its products is top notch
3. Has diversified into wind energy, construction, power systems and technology R&D

4. Market leader in ultra large container ships

5. Over 13,000 employees form the workforce

6. It is amongst the top 3 ship manufacturers in the world

Weaknesses

1. Its subsidiaries are financially affected due to macroeconomic conditions
2. Scarce product portfolio in sectors other than ship building compared to industry leaders

Opportunities

1. BP Oil spill which was caused by rival company considered as ‘blessing in disguise’
2. Order book full with orders worth US $38 billion

3. Products are such that their life cycle does not reach maturity, as a result, the company can do business through after sales

Threats

1. Struggling ship building industry in Korea where major of its businesses come from
2. High steel prices and strong local currency are also major threats

3. Chinese ship building industry has gained superiority and has attracted many international orders

Competition

Competitors

1. Hyundai Heavy Industries
2. Daewoo shipbuilding
3. STX Corporation



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