Shanghai Electric Group SWOT Analysis, USP & Competitors

Posted in Heavy Equipment & Engineering, Total Reads: 959
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SWOT Analysis of Shanghai Electric Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Shanghai Electric Group

Parent Company

Shanghai Electric, China

Category

Heavy Equipment

Sector

Industrial Products

Tagline/ Slogan

Create our future together

USP

Formed over a century ago, has been an integral part of the unfolding history of China’s equipment manufacturing industry

STP

Segment

People and businesses who want renewable energy and industrial equipments

Target Group

People or Business who want whole sets of equipments, EPC projects and comprehensive service for modern equipments

Positioning

It is the world's largest manufacturer of steam turbines

SWOT Analysis

Strengths

1. Specializing in manufacturing power generation equipment
2. Strength to maintain their ever increasing core advantages in the modern service industry sector

3. Has the ability to supply whole sets of equipments and EPC projects

4. Strong backing by the Govt adds strength

5. It is one of the largest manufacturers of steam turbines in the world

Weaknesses

1. Has huge sales coming from only 2-3 business units, the other business units aren’t as productive
2. Being a public sector company does not allow room for capital expansion and expenditure

Opportunities

1. The joint venture agreement with power generation companies which is in the pipeline could bring ample opportunities

2. The current relations with Poland for building a power plant provides opportunity for global growth

Threats

1. Weak cash flows and Working capital management in recent years shows internal threat
2. Domestic private and cheap Chinese competitors are eating away the market share

Competition

Competitors

1. Mitsubishi electric
2. Hyundai Electric



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