Weichai Power SWOT Analysis, USP & Competitors

Posted in Heavy Equipment & Engineering, Total Reads: 837
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SWOT Analysis of Weichai Power with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Weichai Power

Parent Company

Weifang Diesel Engine, China

Category

Heavy Equipment

Sector

Industrial Products

Tagline/ Slogan

Green Power, Drive your dreams

USP

Leading manufacturer of diesel engine in PRC, with experience and advanced technology in the development, production and sales of high-speed heavy-duty diesel engines

STP

Segment

People and businesses who want high-speed heavy-duty diesel engines

Target Group

People or Business expecting outstanding product quality and technology, comprehensive after-sales services and a strong research and development capability

Positioning

experience and advanced technology in the development, production and sales of high-speed heavy-duty diesel engines

SWOT Analysis

Strengths

1. Significant market share in the new heavy-duty vehicles with a load capacity of 15 tons (or above)
2. Emphasis on after-sales service, 50 service centers and nearly 500 licensed service centers are established all over China
3. The Company sales are mainly direct sales

4. Good reputation in the market and strong financial position

Weaknesses

1. Present only in China. No international presence
2. Limited product portfolio of Engines compared to other similar industry leaders

Opportunities

1. In China, development of highway network, increase in infrastructure programs, rapid development of logistics industry will lead to the development of diesel engines industry
2. Tie ups with power generation companies will bring in regular cash flows

Threats

1. Any problem in the Chinese economy could weaken company structure considerably
2. Huge competition from other players in the engine sector could erode existing market share

3. Fluctuating global economy can affect business scenario

Competition

Competitors

1. Shanghai Electric
2. Cummins Inc.



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