Kawasaki Heavy Industries SWOT Analysis, USP & Competitors

Posted in Heavy Equipment & Engineering, Total Reads: 2934
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SWOT Analysis of Kawasaki Heavy Industries with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kawasaki Heavy Industries

Parent Company

KHI Group, Japan

Category

Heavy Equipment

Sector

Industrial Products

Tagline/ Slogan

Working as one for the good of the planet

USP

Win the trust of our customers and the community  by providing high-performance products and services of superior safety and quality

STP

Segment

People and businesses who want transportation equipment such as rolling stock, aircraft, Kawasaki-brand motorcycles and more

Target Group

People or Business expecting superior products and services designed to fulfill their needs and help create a better tomorrow

Positioning

Respond to our customers' requirements, Constantly achieve new heights in technology, Pursue originality and innovation

SWOT Analysis

Strengths

1. A highly diversified company with products and services in around 7-8 sectors
2. Introduced recently state-of-the-art industrial plants, hydraulic equipment and robots
3. Excellent financial condition and strong rooted management

4. Tie ups with various companies in Asia for their motorcycle and rolling stock divisions has proved successful

5. Strong brand presence and efficiency in operations

Weaknesses

1. Weak performance in its domestic market compared to leaders
2. Nationalization of mining activities in many countries affects operations

Opportunities

1. Growing residential sector in Asia
2. Rise in the mining activities in developing countries where it has a significant presence

Threats

1. The diversification has led to decreasing market share for their initial division, Shipbuilding

2. Current natural mishaps and economic woes has led to sluggish growth with weak cash flows

Competition

Competitors

1. Samsung Heavy Industries
2. Hyundai Heavy Industries
3. Daewoo Shipbuilding



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