Daewoo Ship and Marine SWOT Analysis, USP & Competitors

Posted in Heavy Equipment & Engineering, Total Reads: 2363
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SWOT Analysis of Daewoo Ship and Marine with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Daewoo Ship and Marine

Parent Company

DSME, South Korea

Category

Heavy Equipment

Sector

Industrial Products

Tagline/ Slogan

Pioneering the future

USP

World class company specialized in shipbuilding

STP

Segment

People and businesses who want products in Ship building (marine) and Energy

Target Group

Businesses who want technological superiority, on-time delivery and dedication from DSME, who spare no effort in satisfying customer requirements

Positioning

‘For businesses to add value,  and to plan a happier tomorrow’

SWOT Analysis

Strengths

1. Repeated number of follow-up orders
2. State-of-the-art technology for submarines and 5,500-ton-class destroyers
3. 1,500 design and R&D personnel with prolific experience

4. A pioneer and current leader in Corporate Governance and ‘Triple bottom line’

5. Strong financial position and market presence

Weaknesses

1. Since the European(German) market is down, it has affected sales

2. Has the risk of a major setback duo to the fluctuations in currency

Opportunities

1. Diversification in Construction and Energy will open up new dimensions
2.Success in building the world’s largest container ship will bring in new orders

3. Global tieups to increase penetration

Threats

1. Stiff competition from other players like Hyundai Heavy Industries
2. Huge Debt still poses a threat to its finances and working capital

Competition

Competitors

1. Hyundai Heavy Industries
2. Samsung Heavy Industries
3. STX Shipbuilding


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