Daewoo Ship and Marine SWOT Analysis
Daewoo Ship and Marine is one of the leading brands in the heavy equipment & engineering sector. Daewoo Ship and Marine SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Daewoo Ship and Marine:
Quick Glance:
Daewoo Ship and Marine Strengths
- Repeated number of follow-up orders
- State-of-the-art technology for submarines and 5,500-ton-class destroyers
- 1,500 design and R&D personnel with prolific experience
- A pioneer and current leader in Corporate Governance and ‘Triple bottom line’
- Strong financial position and market presence
Above are the strengths in the SWOT Analysis of Daewoo Ship and Marine. The strengths of Daewoo Ship and Marine looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Daewoo Ship and Marine Weaknesses
- Since the European(German) market is down, it has affected sales
- Has the risk of a major setback duo to the fluctuations in currency
These were the weaknesses in the Daewoo Ship and Marine SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Daewoo Ship and Marine Opportunities
- Diversification in Construction and Energy will open up new dimensions
- Success in building the world’s largest container ship will bring in new orders
- Global tieups to increase penetration
Above we covered the opportunities in Daewoo Ship and Marine SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Daewoo Ship and Marine Threats
- Stiff competition from other players like Hyundai Heavy Industries
- Huge Debt still poses a threat to its finances and working capital
The threats in the SWOT Analysis of Daewoo Ship and Marine are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Daewoo Ship and Marine SWOT analysis.
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About Daewoo Ship and Marine
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Daewoo Ship and Marine Overview | |
|---|---|
| Parent Company |
DSME, South Korea |
| Category |
Heavy Equipment |
| Sector | |
| Tagline/ Slogan |
Pioneering the future |
| USP |
World class company specialized in shipbuilding |
| Daewoo Ship and Marine STP | |
| Segmentation |
People and businesses who want products in Ship building (marine) and Energy |
| Target Market |
Businesses who want technological superiority, on-time delivery and dedication from DSME, who spare no effort in satisfying customer requirements |
| Positioning |
‘For businesses to add value, and to plan a happier tomorrow’ |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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