STX Corporation SWOT Analysis, USP & Competitors

Posted in Heavy Equipment & Engineering, Total Reads: 927
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SWOT Analysis of STX Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

STX Corporation

Parent Company

STX Group, South Korea

Category

Heavy Equipment

Sector

Heavy Equipment

Tagline/ Slogan

Making STX the best in the world

USP

Making dreams come true through Quality life of its customers

STP

Segment

People and businesses who want products & services in Shipbuilding, Construction, Energy, Trade, Banking

Target Group

People or Business expecting ‘Ethical, Transparent and Responsible ’ products and services

Positioning

Strong global company made through ceaseless change & innovation and actively developing overseas market

SWOT Analysis

Strengths

1. Has a huge Asset base and can leverage upon it when required

2. Around 5 state of the art R&D establishments around the globe
3. Also diversified into Oil & Gas plants erections and into Construction after leading in the ship building industry

4. Strong financial position and good reputation among competitors

Weaknesses

1. Diseconomies of scale in some of its business units like Construction
2. Has the risk of a major setback duo to the fluctuations in currency is a concern

Opportunities

1. Is in touch with several Arab countries for supplying transit system

2.Recent takeover of a Dutch ship building company could open new horizons and has already diversified its portfolio

3. Expansion into emerging economies

Threats

1. Stiff competition from other domestic players like Hyundai & Samsung and other Japanese players
2. Policy changes in various countries after the economic slowdown could hamper its global progress

Competition

Competitors

1. Hyundai Heavy Industries
2. Samsung Heavy Industries
3. Mitsubishi Heavy Industries



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